What is Wix Website Builder? Key Features and Benefits

What is WIX website builder

Wix is one of the many no-code website-building platforms that have gained immense popularity among web developers so far. It offers a wide collection of features and benefits, which make it an ideal choice for businesses of all sizes to create websites.

Its user-friendly interface allows even those with technically limited skills to design and customize their websites easily. According to w3techs, around 2.5% (meaning over 40 million) of websites globally are created on the platform.

If you are curious to know about this platform, this article will cover a detailed discussion on Wix website builder. We’ll explain its key features, benefits, and many other points. So, let’s get into the discussion – what is Wix website builder?

What is Wix Website Builder?

We’ve already said that Wix is a no-code web-building platform. It offers a range of intuitive templates, a drag-and-drop editor, tools, and features to help you design and build your websites. 

You can use various templates for a wide range of collections and customize their designs and layouts. Afterwards, you can add content and integrate various functionalities such as forms, galleries, blogs, and e-commerce capabilities.

In addition to the website builder, Wix offers various other tools and services to enhance your website, such as Wix Bookings for managing appointments and bookings, Wix Chat for real-time communication, and the Wix Logo Maker.

Benefits of the Wix Website Builder

Wix offers a handful of benefits for creating websites and achieving your goals. We’ll take you to explore the top benefits that can bring life to your boring website-building profession. Take a look at them below.

a.  Ease of Use 

The drag-and-drop editor and user-friendly interface make it incredibly easy for users to create and customize their websites. Besides, you don’t need coding or technical knowledge to start.

b. Variety of Templates 

Wix offers 800+ professionally designed templates covering a wide range of industries and website types. These templates are fully customizable. You can change and adapt them to your brand and style preferences.

c. Robust Customization Options 

You can modify the layout, colors, fonts, and images to match your branding. The drag-and-drop editor rearranges elements, such as text boxes, images, videos, and forms. You can also integrate various functionalities like social media buttons, contact forms, and galleries.

d. Affordability

Wix offers different pricing plans to suit various budgets. They have a free plan that allows you to create basic-level websites. They offer premium plans at competitive prices for more advanced features and professional domains.

e. Security and Customer Support 

Wix takes security seriously and provides a secure hosting environment. They handle the technical aspects, such as website backups, software updates, and server maintenance, so you can focus on crafting and organizing your content.

Key Features of the Wix Website Builder

key features of WIX website builder

Features are the reasons why you may consider Wix to start building your website. Along with many generic features of other website builders, wix offers some additional exciting features. Take a look at the key features of the Wix website builder below.

1. Drag-and-Drop Editor

With just a few clicks, the drag-and-drop editor lets you add and organize all the necessary elements to your web pages. For example, text, images, videos, buttons, forms, and more. You can resize, reposition, and customize them to suit your design preferences.

This editor provides you with tremendous creative freedom over your site’s layout, style, and structure. As you make changes within the editor, you can immediately see how your website will appear to visitors. 

This real-time feedback makes the design process more efficient and helps ensure your site looks how you intend it to. Finally, the drag-and-drop editor is the reason why you don’t have to depend on manual coding.

2. Wide Variety of Templates

WIX website templates

We’ve already said that Wix offers over 800 professional templates across various categories. These categories encompass a diverse range of industries, including business, e-commerce, photography, fashion, music, food, and more.

Each template is designed with a specific purpose, allowing users to find a design that aligns with their website goals. These templates are highly customizable, allowing users to tailor their websites to their unique needs.

Users can easily modify the layout, colors, fonts, and images to match their brand identity or personal preferences. Additionally, Wix’s drag-and-drop editor simplifies the customization process, making it accessible to users of all experience levels.

3. Mobile-Friendliness

When designing a website on Wix, the platform automatically generates a mobile-friendly version of the site. This means that your website will adapt and adjust its layout, content, and design elements to fit different mobile screen sizes. 

In addition, Wix provides a dedicated mobile editor. It allows you to fine-tune the mobile version of your website. You can customize the mobile layout, rearrange elements, and optimize user experiences specifically for mobile users.

You can also integrate various mobile apps into the website. These apps enable you to add mobile-specific features and functionality to enhance the mobile experience for your visitors.

4. Wix App Market

WIX app market

The Wix app market hosts 100+ various apps that you can integrate to enhance your website’s functionality. The vast selection of apps ensures that you can find solutions catering to your needs and requirements.

Some of the most popular apps available in the Wix app market are Wix Stores, Wix, Blog, Wix Bookings, Wix Chat, Site Booster, Price Table, Countdown Timer, Wix Forum, Wix Events, Wix SEO Wiz, etc.

With these apps, you can enhance your marketing efforts, manage online stores, engage with visitors, provide customer support, improve your site’s visual appeal, and grow your business appearance on social media platforms.

5. Wix Analytics

Wix analytics allows website owners to track and analyze various websites’ performance from various aspects. With the tool, you can have valuable insights into your website’s traffic, visitor behavior, and conversion rates.

You can check the number of visitors your website receives daily, weekly, and monthly. This can help you track the total number of visits, unique visitors, and page views, allowing you to understand the popularity and reach of your website.

You can also explore how visitors interact with your website. You can use metrics like bounce rate, time spent on each page, and the most popular pages on your website by this analytics.

6. Wix Logo Maker

The WIX Logo maker

The Wix logo maker is designed to simplify the process of creating a logo for your website, business, or personal brand. It provides you with a variety of logo templates to choose from. These templates cover an extensive number of styles and industries.

This is particularly helpful if you’re unsure where to begin or want some creative inspiration. Once you’ve selected a template, the Logo Maker allows you to customize it extensively. You can customize the text, fonts, colors, and icons to match your branding and design preferences. 

This customization feature ensures your logo is unique and reflects your style. You can also use the logo on business cards and other branding collateral. This consistency helps establish a strong and memorable visual identity.

7. Wix Email Marketing

Wix email marketing empowers website owners and businesses to engage with audience effectively through email campaigns. This helps you connect with your subscribers, promote products/services, and build lasting relationships.

You can send professional-looking newsletters and use customizable templates that align with your brand identity. This ensures that your emails are informative and visually engaging to make a lasting impression on subscribers.

Personalization is a key aspect of Wix email marketing. You can tailor your email campaigns to specific segments of audiences so that your messages are relevant and resonate with each recipient.

8. Wix ADI (Artificial Design Intelligence)


With Wix ADI, you can quickly and easily create a customized website that perfectly meets your needs. You can start by answering a few questions about the type of website you want to create, your industry, and your preferences for layout and design.

Based on your responses, Wix ADI generates a unique website layout and design that is tailored to your needs. It takes into consideration factors such as color schemes, fonts, and images to create a visually appealing and cohesive website.

However, you’ll have full control over the customization of your website. You can add or remove sections, customize the layout, and modify website content to suit your preferences.

9. Wix Velo

Wix Velo, formerly known as Wix Code, is a powerful development platform. It lets you build robust web applications and dynamic websites with advanced functionality. You can create custom interaction databases and add server-side code.

Velo enables you to extend the capabilities of your website beyond the standard drag-and-drop editor. It provides a full-fledged development environment with a JavaScript-based coding interface.

You can use JavaScript to add event handlers, manipulate elements on the page, and create dynamic animations. So, you to create interactive elements such as dropdown menus, sliders, and modals that respond to user actions.

10. Wix Editor X

WIX Editor X

Wix Editor X is an advanced website design and editing tool. It is designed for users who are looking for more control and customization options. With this feature, you can create sophisticated and visually stunning websites with advanced capabilities.

It allows you to have pixel-perfect control over the layout and design elements. This level of control is particularly useful for professional designers, agencies, and businesses that require a highly customized and unique website.

Another standout part of the feature is it works with layers. Layers allow you to organize and arrange elements on your website in a hierarchical manner. This makes it easier to manage complex designs and ensures that elements are properly positioned.

11. Security

With Wix Security, you can have peace of mind knowing that your website and its visitors are safeguarded against potential threats and vulnerabilities. One of the key aspects of Wix Security is SSL encryption. 

SSL (Secure Sockets Layer) is a protocol that encrypts the data transmitted between a website and its visitors, ensuring that sensitive information such as passwords, credit card details, and personal data are securely transmitted.

Another important part of Wix security is protection against malware and hacking attempts. Wix employs advanced security measures to monitor and detect any suspicious activity on your website. 

Security and privacy system in WIX

This includes real-time scanning for malware, viruses, and phishing attempts. If any malicious code or activity is detected, Wix immediately mitigates the threat and safeguards your website and its visitors.

12. Customer Support

Checking customer support is vital before purchasing any product or service. Wix maintains a direct line of communication with its users, ensuring that any questions, concerns, or issues are addressed promptly and effectively.

Wix customer support gives you access to a team of knowledgeable and dedicated support representatives who are trained to assist you with any inquiries or problems you may encounter while using their platform.

Whether you need help setting up your website, troubleshooting technical issues, or understanding how to use certain features, the customer support team is there to provide guidance and solutions.

How Much Does Wix Cost to Build a Website?

The cost of using Wix to build a website depends on the specific plan you choose and the features you require. Wix offers three basic pricing plans. Each one has multiple sub-pricing plans again. Let’s explore each one of them.

Website Plans

Website plans have four pricing plans based on storage space, bandwidth, and customer care. Below are the pricing plans belonging to the category.

  • VIP – $24.5/month 
  • Unlimited – $12.5/month
  • Combo – $8.5/month
  • Connect Domain – $4.5/month
WIX website plans

Business and eCommerce Plans

Business and eCommerce plans have three sub-pricing plans based on various services. Check the list below.

  • Business VIP – $35/month
  • Business Unlimited – $25/month
  • Business Basic – $17/month
WIX business and eCommerce plans

Enterprise Plans

Enterprise plans are best only for large-scale websites. Wix hasn’t displayed any pricing scheme for the plan. You can make a phone call or send them a message with your detailed requirements, based on which Wix will give you a quotation.

Who Is WIX Not Ideal for?

Indeed, Wix is a wonderful website-building platform. However, there are some sets of users for whom Wix isn’t an ideal platform. Let’s take a look at them below.

a. Those Who Need Advanced Customization

You may find the platform limiting if you have specific and complex customization requirements that go beyond what Wix’s templates and editor can offer. A more advanced content management system (CMS) may be a better choice in such cases.

b. Large-scale Websites 

While Wix can handle small to medium-sized websites, it may not be the best option for large-scale websites with thousands of pages or complex functionality. A more scalable and customizable CMS may be more suitable if you want to create a large website.

c. Full Control over Hosting and Code 

As Wix is a hosted platform, you don’t have full control over the hosting environment or the underlying code. You may prefer a self-hosted CMS if you want complete control over your website’s hosting and direct access to the code for advanced customization.

FAQs on the Wix Website Builder

Is Wix completely free?

No, Wix isn’t completely free. But it has a free plan. It allows you to create websites using the Wix-branded subdomains. Besides, you can’t enjoy features like online payments with the free plan.

What Is better between Wix and WordPress?

What are the limitations of Wix over WordPress?

Who uses Wix the most?


I hope you have gotten the primary idea about Wix from this post. Wix is a big platform, and discussing everything about it in a single blog post is impossible. However, it’s now your turn to try the platform and gain hands-on experience.

You’ll find tons of blog posts and video tutorials online to grow your knowledge about the platform. If you benefitted after reading this article, please put your remarks in the comment section.

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